As promised, I’ve collected some stats from the first month of traffic on the Catzilla EP on Bandcamp.
It’s been very interesting to track where people are coming from, and not least: how many plays I’ve been getting and how many people decided to pay for the EP.
Since I put it out as pay-what-you-want, there was always an option not to pay anything at all, which I’m totally fine with as this was always going to be a promo effort, and not a money-making venture.
So, without further ado, here are some hard facts from 30 days of Bandcamp “pay-what-you-want” data:
- 4244 hits on the EP page
- 3886 streaming plays on the same page
- (+ 2165 plays from the embedded player, mostly from piracy sites, unfortunately)
- 211 downloads
- 29 purchases
- 86.68 USD in revenue (before 15% in fees to Bandcamp)
- 220 e-mail addresses collected (from both free and paid downloads)
This means that..
- Roughly every 7th person who downloaded the EP, also paid something for it
- The average price they paid was ~2,99 USD
- ..or ~0,99 USD per track, if viewed that way (because individual track download was disabled on this EP)
0,99 USD per track is identical to the price iTunes charges customers, which indicates that people have established a certain standard value for downloadable music.
This also means that even with all those unpaid downloads, each EP download on average still generated ~0,41 USD in revenue
, because the paid downloads make up for the unpaid ones.
Considering that after the fees on iTunes, each 2,97 USD sale (the full EP price) generates ~2,08 USD in revenue, I’m happy with these figures. Of course, I do wish for more traffic on the site, as increased traffic = increased revenue. Nobody is getting rich off of these numbers, but it’s encouraging to see that things are indeed not as bleak in the digital music download-world as some want to paint it.
When you can give away your music for free and still make an average income of roughly half of what being on iTunes would generate, the pay-what-you-want model has a right to live and prosper.
I am still waiting (and will be waiting
for some time) for the iTunes, Spotify, Amazon and Rdio numbers, but when I have them I will also share these with you guys.
In addition to numbers above, I also wanted to mention that the highest price someone paid for the EP was 10 USD, and the lowest was 0.5 USD. Clearly, some have more money/appreciation, and some have less. Even with the large gap in what people choose to pay, I am very happy for every single paid download, as it serves as validation for what I do and how people perceive it.
I hope this has been an interesting bit of trivia for you guys, have a nice weekend!